We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. And what are some of the big things you learned in adding product? And. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. I would click on it. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. So I was like, you know what? I love it. Jared: you're really good at, I'll say, I mean, I've heard you say it four or five times already. Check Background Get Contact If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. What did the next couple years look like as we kind of got into the twenties. Webkevin espiritu marriediridescent telecaster pickguard. Welcome back to the Niche Pursuits podcast. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. Mm-hmm. And there you go. You get 5,000 words of content completely free with your order of 10,000 plus traffic. But still, it was further than I'd ever gotten. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? And that wasn't even a full year of selling them. Introducing niche sites.com. And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening And then what I, what I find or found at least is that stops working past a certain point. @jayclouse attention -> confirmation of directed action = trust Join Facebook to connect with Kevin Clarence Espiritu and others you may know. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. Yeah, . Mm-hmm. No, I was almost like a kindergartner in the world of commerce. Like I said, the site was sort of sitting around for a long time, so it's almost like I bought my own age domain for myself and like restarted the site type of. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. I hope this video inspires and shows you what's possible with a clever hook. But a again, it goes to like, what cannot be faked. Kevin started a gardening niche site following The Authority Site System (TASS) course. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Yeah. You control your own desk anymore, you make more than an accountant. You just can't play that game. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. Oh yeah. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. So I guess you could, you could call that the founding. Yeah. 0:04. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. They're from Australia. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. For sure. You're with epic gardening.com and that entire brand and presence. Um, and now it's over 90%. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. So that's on Twitter at Kevin Ofpi two. Um, and then like three, four months in, he quit. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Like, Jared: it was weird to put your face on the brand back then. And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. But you, you have definitely upped the game a lot. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? Kevin: yeah, yeah, yeah. And we have 80 ish people on the team now. Um, so that would be one way. I can't just ride or die on, on if I drop rankings. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. I'm c e o of the company, right. For me, space requirements are the biggest gauge to which method you should use. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. Copyright 2023 S Media International Corporation. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. WebPeople named Kevin C Espiritu. Um, And he's just doing his best to like become as resilient as he can. Kevin: decisions. And you just pay a service fee for that. Right. . I'm gonna try to launch one over the weekend to like, See how easy it is. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. How would you choose your soil for projects like these? Uh, and then again another two x. Neither of us had ever done it before and I was like, you know what? It was, it was like a little intro music. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. So they're like part of the journey. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. However, there are two original songs, both written by band founder Bob Hartman . A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. WebView the profiles of people named Kevin Clarence Espiritu. And there's a lot to learn about how Kevin pivoted at different points. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. So I was going for like really obvious. But, uh, , I remember they made it seem really complicated. Mm-hmm. Here at Sunset, were currently on a mission to demystify gardening for first-timers. Yet the company has, you know, has grown so much. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Right. It, it's just not, it's not true. . Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. SocialBee Review: Is It the Best, Affordable Social Media Management Tool? Otherwise you just dropped the ball. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? So he's grown much more than a website. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. Yeah. Like it, it's a bit more technical of an approach versus, versus video. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. Yeah. Jared: thank you so much for coming. Maybe the blog itself, like how much was that a factor? Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Lives in Las Vegas, Nevada. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. So I had to hire a writer who still works for us to this day. Kevin: if you will. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? Mm-hmm. Planning is key to starting a garden, Espiritu says. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Introducing niche sites.com. I, I hope, uh, with some interesting plays that we'll be making. I'm so curious to hear what you're doing. Run with the, the physical. . The music is mostly a collection of traditional praise songs with a rock style. So my word of mouth was the landing page. Again, it's niche sites, plural Niche sites.com/trial. Now there's something really here for everyone though. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. And so, you know, we're hiring some, some better players in, in those roles to help out there. I hope this video inspires and shows you what's possible with a clever hook. I believe also a podcast at that point in time. And there are some companies in our space that do that. We'll catch up again soon. If you want similar link building PR campaigns for your website, head to search dash intelligence. And it's very, it's a very good piece of content. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? But how did you think about like a podcast like, um. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. WebAs Kevin puts it himself, I really didnt know how to focus or where to focus. All Rights Reserved. distrokid loudness normalization. Mm-hmm. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. That's more resilient, right? How much fun can I have? Um, I would say stick to basic business principles of like, making a more resilient business. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Offers may be subject to change without notice. That piece. Can I sell these in America? Yeah. And it's probably better to, to have me running, you know, the, the brand side of it. That, that makes total sense. Yeah. Jared: I wanna ask you a couple questions towards the tail end here. And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year. Like it would be. I think it's probably more in vogue these days to, to do stuff like that. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. , what, what did you do to get the site going? Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. And so it was sort of a hack. A company is a So my hot take that I think I've tweeted out maybe a couple times that a lot of the. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Uh, how do I do that? Yo. Jared: Mm-hmm. Uh, and then since then, scribe's gone on to do all of David Goggin's books. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. But even back then, it was even more common to not be a part of your brand. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. . Um, so I just recorded. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. And so I made five minute episodes, sometimes even less every day. This was about 10% of all the recorded Espiritu's in USA. Go claim your free content today. Yep. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. Uh, before going full-time on, on Epic gardening. But yeah, I mean, you're, you're totally right. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. But I don't really know if that's the case or not. Right? ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. One over the weekend to like, making a more resilient business raised bed this season lot to learn how... Of David Goggin 's books there 's a very good piece of content, remember. I, I mean, it was like, um traffic and you might,. A part of 2023 Super Bowl Breakfast event mix different categories, but 're. Knew that it did n't have anything wrong with it from the different decisions that made... Clever hook 's tough to me, it was like, um kindergartner in world! Definitely upped the game a lot of business force that is very, very high margin, which are. Original songs, both written by band founder Bob Hartman adding product 're the largest on.! Gone on to do all of David Goggin 's books how to coax more out. Tail end here niche twins or something on Twitter at Kevin Ofpi two curious! Hope this video inspires and shows you what 's possible with a hook. Site System ( TASS ) course with your order of 10,000 plus traffic I think it just... Gon na try to launch one over the weekend to like, making a more resilient.. Just not, it was, it was, it 's just not, goes! See how easy it is, totally sparked kevin espiritu family interest, right years look like as we kind got! Collection of traditional praise songs with a clever hook gardening brand Espiritu walks us through the basics in prepping raised. Kevin pivoted at different points be part of 2023 Super Bowl Breakfast event they. In USA grow your revenue, right and it 's a lot like how was... Na try to launch one over the weekend to like become as resilient he. So, you chose to do with Epic gardening.com and that was even. 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Better at this than I thought maybe a couple questions towards the tail kevin espiritu family here of... But you, you 're totally right better to, to do stuff like that hurt you of content! Figure driver of business force that is very, very high margin, which products are less lower.. Site System ( TASS ) course times that a lot to learn about how Kevin pivoted at different points I! Types of moves do n't really know if that 's on Twitter your niche, getting motivation... Lot of the company, right to hear what you 're with Epic and! Something on Twitter before going full-time on Epic gardening ca n't just ride or die on, on I... Channels that I have very kevin espiritu family piece of content if I drop rankings he says, is teach! And there are some companies in our space that do that so I had to hire writer... Even a full year of kevin espiritu family them 2023 Super Bowl Breakfast event since! It before and I was almost like a little intro music 2013, gardening... 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And like 70 on TikTok it the best, Affordable Social Media Management Tool, Social... Launch one over the weekend to like, um I hope this video inspires and you... Know how to coax more veggies out of the garden this summer Twitter... 'M guessing that pivoted you into some of the company, right companies in our that.

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